LOOKING FOR PRIDE

After 7 months of epic adventures travelling through Lanzarote, Morocco, Italy, France and Kenya, we’re really excited to share with you this 5 part series we’ve produced in collaboration with Mogul, Peugeot & Yellow Korner. A heartwarming series where five renowned photographers, Oliviero Toscani, Mr Fifou, Laurence Laborie, Teresa Freitas & Laurent Baheux, talk to us about their individual quests for Allure in their personal work. In this specific episode, we follow photographer Mr Fifou in his quest for ‘Allure’. Fifou takes us on a ride to the place where he has always drawn his energy and inspiration from: the suburbs. For Fifou, ‘Allure’ is pride. He feels the need to spotlight people who are beyond the mainstream. Their backgrounds, their differences, have now become their strength, which they proudly embrace. And that’s precisely where l’Allure, made in Fifou, draws its quintessence.