LOOKING FOR PRIDE

DOCUMENTARY

9 mins

Winner of the "Best European Director" award at the London Director Awards 2025.

Mr Fifou takes us on a ride to the place where he has always drawn his energy and inspiration from: the suburbs. For Fifou, ‘Allure’ is pride. He feels the need to spotlight people who are beyond the mainstream. Their backgrounds, their differences, have now become their strength, which they proudly embrace. And that’s precisely where l’Allure, made in Fifou, draws its quintessence.

SEE THE FILM

THE TEAM

Fabien Écochard

Director

Mr Fifou

Photographer

James Hagger

Executive producer

James Hagger is the founder and producer of ELIOTNESS. In the last 14 years James has produced over a hundred live action and animated films, from fictions to documentaries, to short films and commercials.

Robin Noël

Line producer

Robin began his career in feature films alongside Eric Toledano and Olivier Nakache for the company Quad Films, assisting them on internationally acclaimed films. He joined ELIOTNESS in 2020, sharing founder James Hagger's ambition to develop and carry ambitious long format projects, blurring the imposed boundaries of genre and technique.

INFORMATION

Catégorie: DOCUMENTARY

Year: 2023

Format: 9 mins

Synopsis :

After 7 months of epic adventures travelling through Lanzarote, Morocco, Italy, France and Kenya, we’re really excited to share with you this 5 part series we’ve produced in collaboration with Mogul, Peugeot & Yellow Korner. A heartwarming series where five renowned photographers, Oliviero Toscani, Mr Fifou, Laurence Laborie, Teresa Freitas & Laurent Baheux, talk to us about their individual quests for Allure in their personal work. In this specific episode, we follow photographer Mr Fifou in his quest for ‘Allure’. Fifou takes us on a ride to the place where he has always drawn his energy and inspiration from: the suburbs. For Fifou, ‘Allure’ is pride. He feels the need to spotlight people who are beyond the mainstream. Their backgrounds, their differences, have now become their strength, which they proudly embrace. And that’s precisely where l’Allure, made in Fifou, draws its quintessence.

GALLERY